Tracey Prever is a results-driven e-commerce and digital marketing professional with over 15 years of experience helping brands grow, adapt, and thrive online. She specializes in building integrated e-commerce ecosystems and digital strategies that connect storytelling, technology, and measurable performance.
Her experience spans consumer goods, hospitality, fashion, home décor, and socially conscious brands—leading initiatives that drive sales growth, customer engagement, and brand visibility across Shopify Plus, Google, META, Instacart, and other key platforms. Tracey also brings deep expertise in eRetail execution and digital shelf optimization, ensuring brands perform at their best across major online marketplaces.
With a strong foundation in regulated markets such as wine and beverage alcohol, she understands the complexities of compliance, omnichannel marketing, and DTC growth within evolving digital landscapes.
Blending strategy, creativity, and data-driven insight, Tracey delivers solutions that empower brands to scale with confidence and purpose. Outside of work, she enjoys time in nature, great food and wine, and living a balanced, sustainable lifestyle that reflects the values she brings to her work.
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