Digital Growth Solutions

E- Commerce

E-Commerce Strategy & Digital Growth Solutions:

At Vine Digital Growth Solutions, we help brands in wine, beverage alcohol, consumer goods, and online retail build and scale high-performing, compliant e-commerce ecosystems. Whether you're a regulated brand navigating DTC complexities or a mission-driven retailer launching from the ground up, we provide strategic and executional support tailored to your business goals.

What We Offer:

Custom Shopify & Shopify Plus Development

We design custom Shopify and Shopify Plus websites with the infrastructure to support modern DTC growth. For regulated industries like wine and beverage alcohol, we implement turnkey solutions that automate age verification, tax compliance, shipping rules, and other in-cart regulatory requirements—ensuring a frictionless and legally compliant experience for your customers.

Subscription & Membership Models

We build custom wine clubs, product subscriptions, and membership programs designed to boost retention, LTV, and brand loyalty with minimal friction for the customer.

Integrated Marketing Ecosystems

Every site we build seamlessly integrates with Google, META, Pinterest, and Klaviyo—allowing you to centralize your advertising, email, and performance tracking in one place. These tools amplify brand visibility, increase engagement, and drive measurable conversions.

App Strategy to Fuel Growth & Insights

We strategically select vetted Shopify apps that enhance conversion, automate operations, and capture critical first-party data. With access to over 8,500 tools, we tailor solutions to your needs—whether for bundling, upselling, loyalty, POS, or in-store data integration.

Building & Scaling from the Ground Up

From concept to launch, we’ve helped brands develop their online presence from scratch—including Give Back Goods, a mission-driven home décor and fashion accessories store. We led all aspects of development, marketing, and optimization—growing the business to profitability within 90 days.

Story-Driven Merchandising

From ethical product sourcing to rich storytelling across product pages and digital channels, we create brand experiences that resonate deeply—especially with conscious consumers in home goods, fashion accessories, and gifts.

"An estimated 11 percent of the population is buying wine online. E-commerce revenues for US wine more than doubled in recent years, increasing from a mere 1.4 billion in 2017 to some 3.5 billion dollars in 2023"

Digital Shelf Optimization:

Optimized brand content set up, and syndication methods for digital shelves including:

Third- Party Consumer Platforms:

Instacart, Wine.com, Vivino

Grocery and Liquor Stores:

Totalwine.com, Kroger.com, Target.com, Amazon.com, Walmart.com, Albertsons.com +

Digital Trade platforms:

ERNDC, Southern Glazer's Wine & Spirits, Provi/ SevenFifty

Digital Advertising Strategy & Implementation

Instacart Ads:

Instacart Ads place your products directly in front of millions of highly motivated consumers ready to discover and buy them. With 1,500+ retail banners spanning 85,000+ locations, Instacart reaches over 95% of households in the U.S. and Canada. Essential for brands selling in stores syndicated to Instacart.

Google Ads:

Reach higher converting customers across Search, YouTube, Display, Discover, Gmail and Maps. Market at the speed of today’s consumers and meet them where they are.

META Ads:

We help consumers discover and purchase your products in-store and online with Facebook and Instagram, industry compliant geo-targeted marketing.

Digital Coupon Advertising:

We can turn any marketing channel into a retailer in-store or online purchase with Digital Coupons that can be used anywhere your product is sold. Creating in-store offers that will grow sales and strengthen loyalty to your brand. Then receive first-party data from these sales and re-target these customers directly.

Email Advertising:

Create personalized and segmented customer journeys and offers for your customers and wine club members and create fans and loyalty across email, SMS, mobile push, and more.